Primavera

German skincare and aromatherapy company Primavera makes a range of products using quality natural ingredients and gentle formulas. Twenty-five years after the company was founded, it underwent a rebrand and international launch. The project entailed developing an entirely new brand story, tagline, product descriptions, and training and sales materials. The new collateral captures Primavera’s heritage and commitment while expressing a soft, nurturing approach to beauty and wellness.

Download the Primavera US consumer catalog. | Visit the Primavera website.


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With: Liska + Associates/Language Dept.